Capturing email leads through your website and social media marketing efforts may never have been more important. With social media algorithms limiting the volume of fans and followers who visit your posts, with high search engine results often being elusive, company owners should capture their visitors’ email information when they have the chance.
1. Exit-Intent Pop-Ups
I’m sure you’re familiar with the ubiquitous (and in some cases dreaded) pop-up. Love them or hate them, there’s no denying they are often extremely effective. Email opt-in pop-ups can be employed in any niche.
Don’t forget to drag out every one of the stops in your efforts to build your selection of buy chromengage. You must commit to using many different strategies for a set time frame in order to deduce those are the most effective with your audience.
Use the crafting blog Nikki, In Stitches
. She used virtually a similar opt-in box in both her sidebar and lightbox. While the sidebar form was constantly visible, the pop-up only displayed to every single visitor every 60 days. Good sense would suggest the sidebar form led to higher conversion rate, right?
The outcomes, however, were quite unexpected: The pop-up box received 1,375 percent more opt-ins
in comparison to the ever-present sidebar form, as outlined by AWeber, the provider of Nikki, In Stitches’ opt-in boxes.
But while pop-ups may be effective, they can be incredibly distracting to visitors, and can bring about decreased time-on-site and page views. A solution to this problem might be to work with exit-intent pop-ups. They are pop-up forms which can be only displayed when visitors have indicated they’re intending to leave the site, either by exiting the page or by switching windows. In these instances, there’s less danger of disrupting your website visitors, since they were on the solution anyway.
2. Top Bar Opt-In
Another strategy many sites use now could be the best-of-the-page opt-in bar. Plugins like WP-TopBar
or ProBlogger’s Sticky Top Bar Messenger
enable you to display a note (in cases like this, an e-mail offer or opt-in box) that’s always visible towards the top of the screen.
Make use of top bar to provide something that’s truly valuable to the audience. When promoting a free of charge info product, consider telling visitors what problem you’re going to assist them to solve-don’t just supply the promise of “regular updates shipped to your inbox.”
3. Survey Results
This really is a successful strategy I’m seeing used more and more today. We all know surveying our website visitors and social media marketing followers can increase engagement and provide us valuable data; it is also an excellent method to expand your email list.
Many big sales and marketing companies use this strategy (think Salesforce
), but small-company owners can certainly use it too. Here’s how to do it: Develop a simple survey using SurveyMonkey
or Google Forms
. Promote the survey on your own website as well as your social media followers, asking them to participate. Once you’ve had an opportunity to compile the final results (and perhaps create a nifty graph or two), provide the generates a free report. For simple polls, you may even connect to the outcome right from the thank-you page.
You’ll be amazed to find that does not only will be the fans and followers willing to hand over their email for your results, but they’re actually eager to accomplish this. You may even find they’re checking together with anyone to inquire should your report is prepared yet.
4. Email Partnership Campaigns
Consider establishing an e-mail partnership by using a complementary business within your niche or industry. These partnerships typically involve an understanding to advertise or perhaps distribute each other’s emails. There are several ways you can structure this kind of partnership:
Say yes to link to each other’s content where appropriate and relevant
Promote some great benefits of each other’s email lists
Promote each other’s free info products
Offer your subscribers a package deal; e.g., a “two-for-one” email offer. But be mindful using this one: If you choose someone whose content isn’t up to par with yours, you might be anchoring you to ultimately a sinking boat.
Don’t forget to tug out each of the stops in your efforts to develop your selection of email leads. You must invest in using many different methods for a set time period so that you can deduce which ones are the most effective with the audience.
Most companies understand the value of constructing a healthy subscriber list. However, lots of people are also stuck in the rut, utilizing the same strategies time and again. Take a chance and test out the five strategies above, to see the way that they meet your needs.